the STATS

DEPARTMENT STORES

Gone are the days when luxury beauty exclusively resided in upscale, tony stores like Saks Fifth Avenue or Barneys New York. Today, luxury beauty is as accessible and democratic as HSN and JC Penney! YES, luxury is now for the mass. Moreover, luxury beauty is also targeting Black & Brown women beyond colors, lotions and potions for the face and body. Luxury beauty now includes traditional things like skin care properties for the textured hair. We asked our marketing data partner Strategic Solutions International (SSI) for the latest factoids on luxury beauty and the Black & Brown market. Read on:

Expansion of in-store brand boutiques and blurring of channels. For example, Sephora boutiques can now be found inside
JC Penney stores across the country. JC Penney has a strong Black & Brown demographic.

Anti-Aging hair care is on the horizon for textured hair. Less concerned about anti-aging as it relates to skin care, Black & Brown women are very interested in products that rejuvenate strands, restore long term damage, combat thinning & grey hair.